As a Product designer and product manager with Over 7 years’ scrappy startup experience, I partner with early-stage businesses to build their vision, adapt to fill skills gaps in design and product functions, and deliver whatever is needed to get them to their next milestone.

Services

PRODUCT and SERVICE DESIGN STRATEGY

HYPOTHESIS & TEST-DRIVEN

FACILITATING WORKSHOPS

PLAN & EXECUTE CUSTOMER RESEARCH

ROADMAPPING PRIORITISATIOn, AND SCRUM LEADERSHIP

STAKEHOLDER ENGAGEMENT & MANAGEMENT

HIRING, FOSTERING AND MENTORING TEAMS

CLEAR COMMUNICATOR, practiced STORYTELLer

Over my 12 years of design and product experience, I have worked tirelessly to deliver business value by helping businesses realise exciting product and service experiences that their customers actually want.

I am passionate about building healthy product teams and fostering processes that really work. I know how to bring together the right mix of skills and capabilities in cross functional teams. I strive to always lead by example; fostering collaboration at every stage of the product lifecycle to ensure the team hits its shared goals.

Creative problem solving is my bag, baby. Working in startups since my university days, I’ve had to think nimbly to build brand, service, product and design solutions. When a business is small, no one cares what your job role is, they only need help — so I have learned to be highly adaptive and embrace change. Working across a variety of sectors has been exciting for my curious mind, and I’ve done a bit everything: hiring, visual design, mentoring, strategising with stakeholders, managing a scrum team, workshops, product team culture and values, wireframing, drafting contracts, operational process design, and change management.

I am eager for a challenge, and I lead teams to positive outcomes combining my skills in product strategy, service design, user experience and product design.

I lead teams to positive outcomes combining my skills in product strategy, service design, user experience and product design.

CASE STUDIES

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Case Studies

GE Imaging in the Cloud

On a small, focused team, I researched, wireframed and designed a future-state conceptual project for what medical digital imaging will look like in 5-10 years. I also helped GE Healthcare to expand on the IIDS (Industrial Internet Design System), developed by Frog Design for GE to bring interactive and visual cohesiveness to the software development teams across GE’s businesses.

Relaunching dopay

I gathered three to four of us for hours days and eventually a few weeks, locking ourselves in—war-room style—for concepting sessions. A head of card operations, a sharp quality assurance business analyst, a tech lead and myself — our team was the perfect minimum combination of skills and knowledge. The output: 15-20 nearly finished service and operational decision flows, matched with a long list of our assumptions, aimed at better user experience and operational compliance.

Lantum payment cycles transformation

Lantum needed to market a new way for practices to pay via the marketplace/platform. This new payment cycle need to be attractive to practices and to sound fast and reliable for GPs customers as well. Then I planned how to move as many practices as possible onto that cycle, as quickly as possible, without haemorrhaging customers.

EF Class Web Application

Our sales lead relayed a message that starting in September we had schools ready to pay us for a new classroom app. The only obstacle was that they were chromebook-only schools, and all we had built so far was an iPad app—I had four months to design and develop a web version of the existing EF Class iPad app for teachers.

Create trust and reassurance for Compare the Market

From the homepage to the end of the journey, we needed to reassure users enough along the way so that when it was time to make the decision to buy, they would feel better about doing so. By interpreting feedback from users, we knew just where to target: key places in the flow where users felt unsure, frustrated, uneasy, or overwhelmed.