curriculum vitae

Product strategy

Service design

Goal-centered design

Hypothesis & test-driven design

Roadmapping and prioritisation

Stakeholder engagement & management

Leadership & project management

SCRUM leadership

Leading, Building and Hiring teams

Fostering and mentoring

Clear communicator, storytelling

Facilitating workshops

Adobe creative suite, Sketch, Invision

Information architecture

Plan & execute customer research

Experience

Nov 2022 - CURRENT
Head of PRODUCT & DESIGN
Vault platform

• Created and prioritized unified roadmap for all tech functions inc. non-customer-facing work, from disordered backlogs

• Developed and refined Vault's product development lifecycle and agile practicein collaboration with the VP of R&D

• Established and hired for product and product design functions, implemented lean documentation, deliverables, ceremonies, and collaboration practices

• Led prioritisation, strategic product and design backlog development, and all necessary cross-functional and customer alignment

• Spearheaded the pricing steering committee, delivered a monetization model, new pricing tiers and packaging, pricing tests, and a pricing landing page

• Made critical "buy" decisions for HRIS integrations, CSV uploader, and transcription tooling

• Influenced strategic risk-based decisions to unblock key roadmap items, utilizing AI/LLMs

• Advocated for just-in-time user research practices, including creating Vault's design partner engagement model and first beta program

• Developed brand and product positioning and foundational marketecture with product architecture and competitive analysis

• Created service blueprints, enabling CS to document process in order to productize our service offering

• Facilitated and implemented a go-to-market playbook for PMM with a repeatable, rapid release process

• Established interview processes, frameworks, and role definitions for product management and design hiring

• Managed and mentored product and design teams, including progression frameworks and reviews, backlog and delivery management, and coaching on fostering relationships with other functions

May 2021 - CURRENT
PRODUCT & DESIGN LEADER
MEG PORTER DIGITAL - CLIENTs: CTRL, Projects by IF, up learn, mojo, Vault platform

Product (leadership, ops, and delivery)

• Workshopped and exemplified product culture and best practice

• Led prioritisation and product and design backlog development

• Documented decisions and blockers, made unknown-unknowns turn into known-unknowns.

• Established lean documentation deliverables, collaboration practices, and just-in-time user research practices, including building and documenting design partner engagement model

• Product insights and strategy deliverables eg. product architectural diagrams, service blueprints, competitive analysis, go-to-market strategy and pricing

• Zero to first install in 4 months, worked with a non-collocated team

Design (leadership, ops, and delivery)

• Service and UX flows to hone product strategy and offering for go-to-market

• Established design systems strategy and componentisation of design delivery

• Design and product user research practices and script writing

• Hiring best practices and role-definition, benchmarking for design functions, hired head of and senior product designers.

• Managed and mentored designers, honing requirements, briefs, and delivery practices, including fostering relationships between Engineering and Design functions

Jun 2019 - MAY 2021
Principal PRODUCT DESIGNER
SKyscanner

Pricing Design Lead

• Spearheaded a new pricing design theme, partnering with Senior Director of Pricing, product, data, and research functions

• Outlined goals, vision, and plan for what pricing design is at Skyscanner

• Documented and evangelised the importance of and need for pricing design principles, infrastructure and rigour across the business — including, and not least of all, in design

• Drove and consulted on number of briefs under this umbrella - discount labelling, coupons, framework for new offers/promotions, exploratory cross-selling components

• Lobbied for the creation of a merchandising design team, helped set out the goals and principles for the team

Travel Insurance with Skyscanner

• Led and organised design brief and design delivery management up to launch

• Delivered high-level user flows, UX strategy, wireframes

• Helped de-risk tradeoffs in determining MVP functionality, go-to-market, launch metrics, and set benchmark for further phases of delivery

• Instigated and worked to gather the user research, product research and data necessary to build out the PMF, understand market appetite and go to market strategy - synthesised together with commercial, product, and product marketing functions

• Built repeatable process for building and launching new products within Skyscanner’s travel marketplace

• (Across all projects) Worked to mentor and lead other designers and colleagues to teach repeatable facilitation methods, communication techniques, and frameworks for collaboration and delivery

  
  

Apr 2019 - JUN 2019
LEAD PRODUCT DESIGNER
STARLING BANK

• Audited several key flows in product to help identify gaps in the experience

• Restructured some payments flows, led competitor anaylsis to show they could be improved

• Identified opportunity areas and shaped / led experience briefs for several new product/services within the small business banking product

  
  
  

Nov 2017 - Feb 2019
Product Management Lead
dopay International Holdings Ltd. (Fintech startup)

• Managed scrum team, led collaborative roadmapping, focused team on delivery and KPIs

• Delivered mobile app for corporate customers on Android and iOS

• Spearheaded product research and discovery, documentation and definition work, including product and design outputs

• Designed and implemented team process and key hires needed

• Built growth-hacking strategy working with key stakeholders: designed new sales strategy, delivered a series of data-driven strategic marketing and brand awareness initiatives

• Assembled and led x-disciplinary team to develop new onboarding process and launch an entirely new business model

• Coordinated and drove third-party involvement in design and implementation of new SalesForce org and accompanying operational processes and service design blueprints

• Facilitated workshops and led operational training in our Cairo office

Sep 2017 - Nov 2017
Product Design Lead
dopay International Holdings Ltd.

• First hire on a new product team, built first two product squads

• Developed, documented and evangelised lean, agile product process, working with the wider business together with VP of Design / Head of Product

Oct 2016 - Feb 2017
Product DesigN Lead
Lantum (Healthcare staffing startup)

• Kicked-off “product squad” methodology across the product team, acted as a lead on a product squad, and mentored product and design teammates in collaborative, agile way of working

• Spearheaded targeted customer and product research, taught new, repeatable research methods to teammates

• Proposed, facilitated and delivered cross-company growth initiatives

• Built bridges between senior team, sales/marketing team, and product team utilizing methods that were new to the business

Apr 2016 - Jul 2016
Lead Product Designer
Deliveroo (Contract)

• Championed UX and design thinking on a growing product team

• Mentored design team, fostered cross-team collaboration

• Defined problems together with product management

• Shaped lean research and testing methods

• Designed solutions and rapid-tested new restaurant application design, together with x-functional team

Aug 2014 - Mar 2016
Lead UX Designer
EF Education First

• Gathered requirements, proposed and executed on research plans, designed and paired with developers to build a web app version of our iPad application in four months

• Led UX strategy in a corporate startup team dedicated to developing digital applications for teaching English

• Shaped product strategy and implemented a more agile product development process from research through delivery and testing

Nov 2012 - Aug 2014
Senior and Lead UX Designer
Albion co. (Albion London)

• Straddled research, product strategy, visual and interaction design

• Established solid UX and service design practices on a growing UX team

• Led team and built Addison Lee’s booking flow on-site, including corresponding android and iOS booking flows

• Led client projects producing customer research, marketing, brand, UX and UI outputs for clients including Wonga, Zoopla and Compare the Market, and spearheaded design for a responsive site for online pharmacy startup, Chemist Direct

Jun 2012 - Sep 2012
Design consultant
Global UX Team General Electric Global UX Center of Excellence, San Ramon, California

• Crafted research-driven concept designs for the future of medical imaging UI

• Synthesized research from observation and contextual inquiry with surgeons, radiologists and oncologists

• Turned insights into strategic solutions—all the way through to polished UI designs

Mar 2011 - Jun 2012
UX Designer
General Electric Healthcare, Salt Lake City, Utah

• Collaborated with clinical analysts, clinicians and entire product team to research and iterate designs for clinical applications

• Researched and designed with particular emphasis on tech and physical workflows HCI in a hospital environment

• Produced interaction and visual design deliverables, and ran usability studies with clinicians to iterate on my designs

Jun 2010 - Mar 2011
Design and Marketing Lead
KT Tape (sports medicine startup)

• Shaped an expanding brand as the sole in-house creative

• Identified a need to focus on customer support and education because the business was operating in a new product category

• Delivered all copywriting and design for brand and marketing deliverables across packaging, instruction content, exhibition and signage, web and mobile web content and design

• Hired and art directed creative teams on a budget for photography and illustration work as needed