I help early-stage startups break through uncertainty and build products people actually love to use.

Whether you're navigating product-market fit, balancing vision with execution, or closing gaps in product or design — I bring the clarity, momentum, and hands-on expertise to get you to the next milestone, without the wasted cycles.

Why meg?

I lead teams to positive outcomes combining my skills in product leadership, product strategy, service design, UX and product design.

What I do For startups

  • Product Strategy

    Strategic Product Leadership:
    Shape or redefine product strategy with expertise in roadmap development, market analysis, and aligning product goals with business objectives.

  • 0-1 Product & design ops

    Operational Excellence and Audits:
    Optimize product operations toward desired outcomes, including processes, documentation, decision-making, and product direction, through tailored audits and action-oriented workshops.

  • Product Audits & Prioritization

    Quickly fix what’s not working:
    Whether it’s ops and tooling or surfacing an unknown ambiguity to unblock growth - I’m happy to get stuck in as a part of your team to crack any PMF obstacles.

  • Hiring Workshops and Advisory

    Team role and process shaping:
    Create tailored processes with tailored JDs, and interview scorecards

    Onboarding and Retention:
    Develop success plans, set early wins, and coach new leaders for long-term impact.

  • Exec + CSuite product coaching

    Leadership and product alignment:
    Coaching for csuite and extended leadership team. Growth and product strategy alignment and operational guidance.

    Tailored Coaching Engagements:
    Mentoring product leaders & teams, this could be project based, for individuals, or more like advisory / office hours.

WHat is it like to work with me?

How we’ll work together

  • Workshops

    *This is a great starter package!*

    Workshops are a great way to crack open a problem. I have years of experience facilitating sessions to brainstorm, run training or gain strategic alignment as a team.

  • Retainer

    Feel like you just want me on speed dial?

    Sync up with me as needed across the week or month, use your time all at once or spread it across the month.

  • Fractional / Interim role

    Call in an expert for a while!

    Including Interim Head of Product / CPO
    Usually minimum 3-6 month engagement at 1-3 days per week, with the option to split time across the week.

    Provide hands-on leadership for scaling teams 0-1 or building products from scratch, including MVP strategy and delivery.

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CASE STUDIES

Case Studies
Futures - GE Imaging in the Cloud
Futures - GE Imaging in the Cloud

On a small, focused team, I researched, wireframed and designed a future-state conceptual project for what medical digital imaging will look like in 5-10 years. I also helped GE Healthcare to expand on the IIDS (Industrial Internet Design System), developed by Frog Design for GE to bring interactive and visual cohesiveness to the software development teams across GE’s businesses.

Relaunching dopay
Relaunching dopay

I gathered three to four of us for hours days and eventually a few weeks, locking ourselves in—war-room style—for concepting sessions. A head of card operations, a sharp quality assurance business analyst, a tech lead and myself — our team was the perfect minimum combination of skills and knowledge. The output: 15-20 nearly finished service and operational decision flows, matched with a long list of our assumptions, aimed at better user experience and operational compliance.

Lantum payment cycles transformation
Lantum payment cycles transformation

Lantum needed to market a new way for practices to pay via the marketplace/platform. This new payment cycle need to be attractive to practices and to sound fast and reliable for GPs customers as well. Then I planned how to move as many practices as possible onto that cycle, as quickly as possible, without haemorrhaging customers.

EF Class Web Application
EF Class Web Application

Our sales lead relayed a message that starting in September we had schools ready to pay us for a new classroom app. The only obstacle was that they were chromebook-only schools, and all we had built so far was an iPad app—I had four months to design and develop a web version of the existing EF Class iPad app for teachers.

Create trust and reassurance for Compare the Market
Create trust and reassurance for Compare the Market

From the homepage to the end of the journey, we needed to reassure users enough along the way so that when it was time to make the decision to buy, they would feel better about doing so. By interpreting feedback from users, we knew just where to target: key places in the flow where users felt unsure, frustrated, uneasy, or overwhelmed.