What I do

I’m a seasoned Product leader with Over 10 years’ scrappy startup experience, and 15+ years building digital products. Using my combo skills in product and design, I partner with Startups to build their vision, adapt to fill skills gaps in Product and Product Design functions, and help get them to their next milestone.


If you’re not sure where to start, I can help read the signs.

  • Interim Head of Product / CPO

  • Product Strategy

  • Hiring Workshops and Advisory

  • 0-1 Product and design ops

  • Full product Audit

  • Exec + CSuite product coaching

How we’ll work together

  • Workshops

    Workshops can be booked in up to 3 days ahead of a timeframe, an example would be an ideation session, trainings or facilitated alignment sessions.

  • Retainer

    Sync up with me as needed across the week or month, bunch time together, or spread it across the month.

  • Fractional / INterim role

    Usually minimum 3-6 month engagement at 1-3 days per week, with the option to split time across the week.

Book Free Intro Call

I lead teams to positive outcomes combining my skills in product strategy, service design, user experience and product design.

CASE STUDIES

Case Studies
Futures - GE Imaging in the Cloud
Futures - GE Imaging in the Cloud

On a small, focused team, I researched, wireframed and designed a future-state conceptual project for what medical digital imaging will look like in 5-10 years. I also helped GE Healthcare to expand on the IIDS (Industrial Internet Design System), developed by Frog Design for GE to bring interactive and visual cohesiveness to the software development teams across GE’s businesses.

Relaunching dopay
Relaunching dopay

I gathered three to four of us for hours days and eventually a few weeks, locking ourselves in—war-room style—for concepting sessions. A head of card operations, a sharp quality assurance business analyst, a tech lead and myself — our team was the perfect minimum combination of skills and knowledge. The output: 15-20 nearly finished service and operational decision flows, matched with a long list of our assumptions, aimed at better user experience and operational compliance.

Lantum payment cycles transformation
Lantum payment cycles transformation

Lantum needed to market a new way for practices to pay via the marketplace/platform. This new payment cycle need to be attractive to practices and to sound fast and reliable for GPs customers as well. Then I planned how to move as many practices as possible onto that cycle, as quickly as possible, without haemorrhaging customers.

EF Class Web Application
EF Class Web Application

Our sales lead relayed a message that starting in September we had schools ready to pay us for a new classroom app. The only obstacle was that they were chromebook-only schools, and all we had built so far was an iPad app—I had four months to design and develop a web version of the existing EF Class iPad app for teachers.

Create trust and reassurance for Compare the Market
Create trust and reassurance for Compare the Market

From the homepage to the end of the journey, we needed to reassure users enough along the way so that when it was time to make the decision to buy, they would feel better about doing so. By interpreting feedback from users, we knew just where to target: key places in the flow where users felt unsure, frustrated, uneasy, or overwhelmed.