I’m a seasoned Product leader with Over 10 years’ scrappy startup experience, and 15 years building digital products. Using my combo skills in product and design, I partner with Startups to build their vision, adapt to fill skills gaps in Product and Product Design functions, and help get them to their next milestone.

If you’re not sure where to start, I can help read the signs.

Product management for your particular stage, no more and no less. sometimes includes:

Product strategy as business strategy
whether you’re b2c, b2b, SaaS, your product and service experience are what customers and users buy. What will you need to focus on to unlock your next milestone?

So you think you need a product function?
What does your Product team need to look like? What is the hiring strategy and process design for your org, without waste?

Problem shaping and experimentation
do you know what minimum viable is for your business? How can you reduce risk and gain confidence in your product strategy?

Align and collaborate to go to market and grow
what tools does your org need to have visibility on your product roadmap and organise around bringing products and features to market? HOW Can you Link growth goals and to product INitiatives, to enable speedy, smart product decisions?

Across 15 years of product experience, I have worked tirelessly to deliver business value by helping businesses realise exciting product and service experiences that their customers actually want to use.

I’m extremely passionate about building healthy product teams and fostering processes that really work. I know how to bring together the right mix of skills and capabilities in cross functional teams. I strive to always lead by example; fostering collaboration at every stage of the product lifecycle to ensure the team hits its shared goals.

Working in startups since my university days, I’ve had to think nimbly to build brand, service, product and design solutions. When a business is small, no one cares what your job role is, the work just needs doing — so I have learned to be highly adaptive and embrace change. Working across a variety of sectors has been exciting for my curious mind, and I’ve done a bit everything: service design, product management, visual design, pricing strategy, hiring strategy, mentoring, partnerships, workshops, people management, wireframing, drafting contracts, business cases, operational process design, and change management.

I am eager for a challenge, and I lead teams to positive outcomes combining my skills in product strategy, service design, user experience and product design.

I lead teams to positive outcomes combining my skills in product strategy, service design, user experience and product design.

CASE STUDIES

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Case Studies

GE Imaging in the Cloud

On a small, focused team, I researched, wireframed and designed a future-state conceptual project for what medical digital imaging will look like in 5-10 years. I also helped GE Healthcare to expand on the IIDS (Industrial Internet Design System), developed by Frog Design for GE to bring interactive and visual cohesiveness to the software development teams across GE’s businesses.

Relaunching dopay

I gathered three to four of us for hours days and eventually a few weeks, locking ourselves in—war-room style—for concepting sessions. A head of card operations, a sharp quality assurance business analyst, a tech lead and myself — our team was the perfect minimum combination of skills and knowledge. The output: 15-20 nearly finished service and operational decision flows, matched with a long list of our assumptions, aimed at better user experience and operational compliance.

Lantum payment cycles transformation

Lantum needed to market a new way for practices to pay via the marketplace/platform. This new payment cycle need to be attractive to practices and to sound fast and reliable for GPs customers as well. Then I planned how to move as many practices as possible onto that cycle, as quickly as possible, without haemorrhaging customers.

EF Class Web Application

Our sales lead relayed a message that starting in September we had schools ready to pay us for a new classroom app. The only obstacle was that they were chromebook-only schools, and all we had built so far was an iPad app—I had four months to design and develop a web version of the existing EF Class iPad app for teachers.

Create trust and reassurance for Compare the Market

From the homepage to the end of the journey, we needed to reassure users enough along the way so that when it was time to make the decision to buy, they would feel better about doing so. By interpreting feedback from users, we knew just where to target: key places in the flow where users felt unsure, frustrated, uneasy, or overwhelmed.

Product management for your particular stage, no more and no less. sometimes includes:

Product strategy as business strategy whether you’re b2c, b2b, SaaS, your product and service experience are what customers and users buy. What will you need to focus on to unlock your next milestone?

So you think you need a product function?What does your Product team need to look like? What is the hiring strategy and process design for your org, without waste?

Problem shaping and experimentationdo you know what minimum viable is for your business? How can you reduce risk and gain confidence in your product strategy?

Align and collaborate to go to market and grow what tools does your org need to have visibility on your product roadmap and organise around bringing products and features to market? HOW Can you Link growth goals and to product INitiatives, to enable speedy, smart product decisions?